Launched in 2014, World Brain Day raises awareness on a topic directly linked to brain health sponsored by the World Federation of Neurology (WFN). The WFN was founded in Brussels in 1957 and focuses on fostering quality neurology and brain health worldwide. This year's World Brain Day focuses on Clean Air for Brain Health. With the importance of brain health, several books work to help us understand how the brain works. The nexus of these efforts meet in Wicked Cow's IT'S ALL IN YOUR HEAD.

Written by Keith Blanchard, IT'S ALL IN YOUR HEAD is the true story of what makes up your mind. It's the interactive, easy-to-read, stupendously sourced, user's guide to your brain. This immersive book tackles the questions that keep you up at night: Is your smartphone wrecking your memory? Are believers' and atheists' brains different? Who's smarter: your baby or your dog? Hwo is yuor biarn albe to raed tihs crzay quseotin?

Neil deGrasse Tyson calls the human brain the most complicated object we know, and there's way too much information, mystery, and discovery to cover in just a book. That's why It's All In Your Head is the centerpiece of a fun, illuminating franchise spanning across digital, experiential, broadcast and more-all devoted to the awesomeness of your brain.

KEITH BLANCHARD is the author of two novels and has contributed in various capacities to a wide range of publishing and production enterprises, from The Week to Cosmopolitan, Rolling Stone to The Drew Carey Show, The Wall Street Journal to Yourtango.com. Most recently the chief digital officer of the World Science Festival, Keith was the longtime editor-in-chief and creative director of Maxim.

WICKED COW STUDIOS is a new content studio that starts first with book publishing while securing dynamic, world-class partnerships around its book content simultaneously. Wicked Cow is also Derek Jeter's co-founder and co-publisher in Jeter Publishing, their content studio that includes a joint venture partnership with publishing giant Simon & Schuster. Previously Wicked Cow managed beloved pop culture brands including Wiffle®, The Roberto Clemente Estate, Big League Chew, and the Notorious B.I.G. Estate.